Why celebration suppliers ?

Do you have products or services related to weddings ?

Are you looking for ways to diversify ?

Or expand your wedding related services into other family celebrations such as birthdays, wedding anniversaries, engagements and the like ?

Then the ACCN has something to offer you.

Did you know that ...

1	over the last 20 years, the rate of weddings has not changed in Australia	click here
2	number of older people in the population will double in next 50 years	click here
3	for the last 25 years the number of funerals has increase at 1% annually every year	click here
4	the baby boomers will continue to turn 60 until 2023 and 70 in 2033	click here
5	the number of people aged 85 years or over has doubled in last 20 years	click here
6	Australia's population will increase by another third in the next 40 years	click here
7	the three fastest growing populations are NT, Queensland and WA	click here
8	overall Australia's population is projected to become slightly more concentrated within its capital cities	click here
9	there are 33 other possible ceremony options to each wedding possibility	click here
10	There is a significant increase in the number of celebrants now competing for wedding work	click here

So as the Australia Bureau of Statistics says. these future changes in the size, distribution and composition of the population can have far reaching implications for economic and social well being.

From our point of view, as people working in the celebration services industry, how can these figures be helpful to us?

• Unless one can increase market share, then there is little extra to be gained from wedding work.
• However other celebrations are a market that has until now been under-estimated.

The ACCN considers there are product ad service possibilities related to:

• funerals and memorials, particularly home based services such as personalised ceremonies and services related to wakes

• 60th, 70th and 80th birthdays and 20, 25, 30, 35+ weddings anniversaries, given the statistics quoted below, particularly related to personalised 'This is Your Life" style ceremonies, where family history can also be documented for future generations. Such events may be suitable to arrange amongst a group of small businesses as a "Weekend Celebration Package". Would not an increase range in special occasions offer increased work for receptions places, florists, party hire services, photographers, cake makers and the like ? Developing small business packages between celebration services such as party planners & equipment hire, reception & function centres, accommodation services and others and our civil celebration is what the ACCN is promoting amongst our ACCN members and other civil celebrants

Civil celebrants have the skills to provide meaningful and memorable ceremonies as a part of family party celebrations, and so can add that extra special touch to a family, or even corporate celebration.

Therefore the ACCN recommends celebrants, and all other celebrations suppliers who are not currently doing so, join their local business networks, that much more can be achieved by building relationships with other small ( and not so small) local businesses.

Related information:

Why have a ceremony?
Gift ideas
Why hire a celebrant?

If you would like more information on these recommendations, please contact us: click here

Full references and sources for statements quoted above.

Did you know that .....

"The marriage rate is generally stable, although there has been a decline over the past twenty years. In 2005, 109,000 marriages were registered in Australia, which is equivalent to 5.4 marriages for every 1,000 people. More information on the current statistics and trends on marriages performed each year can be found at Australian Social Trends 2007 Australian Bureau of Statistics. "
Reference
ie Over the last 20 years the rate of weddings has not changed in Australia
Source

The population aged 65 years and over is projected to increase rapidly throughout the first half of the period both in terms of numbers and as a proportion of the total population, from 2.3 million in 1999 to about 4.2 million in 2021 and between 6.4 and 6.8 million in 2051.
ie number of older people in the population will double in next 50 years Source

"Since 1983 the number of deaths has increased by 1% on average annually. The steady increase in the number of deaths over time reflects the increasing size of the population and, in particular, the increasing number of older people. With continued ageing of the population the number of deaths will continue to rise, with deaths projected to outnumber births sometime in the 2030s" -ABS.
ie for the last 25 years the number of funerals has increased at 1% annually every year Source

"Around 218,000 people born in 1945-46 turned 60 last financial year, according to figures released today by the Australian Bureau of Statistics (ABS). The remaining baby boomers will reach this milestone over the next two decades, with the largest age group, who were born in 1963, turning 60 in the year 2023" - ABS.
ie the baby boomers will continue to turn 60 until 2023 and 70 in 2033

Source

"The number of people aged 85 years or over has doubled compared with 20 years ago from 129,300 to 338,000 people at 30 June 2006"- ABS.
ie the number of people aged 85 years or over has doubled in last 20 years Source

Australia's population is projected to grow from 19 million in 1999 to between 24.1 and 28.2 million in 2051, and to between 22.6 and 31.9 million in 2101.
ie Australia's population will increase by another third in the next 40 years Source

Projected population growth varies considerably across Australia's States and Territories and reflects the interaction of three components: natural increase; net overseas migration; and net interstate migration. In each of the three fastest growing populations (i.e. the Northern Territory, Queensland and Western Australia), growth is dominated by different components.

In the Northern Territory natural increase contributes over 80% of projected population growth. In Queensland, net population gains from interstate migration make the largest contribution to projected population growth. Western Australia receives a relatively large share of overseas settlers in relation to its population size. Net overseas migration is projected to become the main driver of its population growth within the next 10 years as the contribution of natural increase declines.
ie three fastest growing populations are NT, Queensland and WA

Source

All capital cities are projected to experience greater rates of population growth than their respective State/Territory balances, but the degree to which this occurs varies considerably. For example, Melbourne's projected rate of growth between 1999 and 2021 is six times greater than for the rest of Victoria while Sydney's projected rate of growth is three times greater than for the rest of New South Wales. However, in Queensland, Western Australia and the Northern Territory there is relatively little difference, with strong growth projected across the whole State or Territory.
ie overall Australia's population is projected to become slightly more concentrated within its capital cities Source

For every wedding (couple) there are at least:
• 2 Welcome to Family(Naming)
• 2 Coming of Teenage
• 2 Coming of Age (18,21st)
• 2 Graduations
• 1 Engagement/ Betrothal
• 10 Birthdays
• 1 Home Warming
• 1 Companion Animal Funeral
• 2 Coming of Wisdom Age
• 5 Wedding Anniversaries
• 2 Retirement
• 1 Closing the Gate (move to retirement/aged care facilities)
• 2 Funerals and/ or Memorials
ie 33 other possible ceremony options to each wedding possibility. Rona Goold Guesstimate August 2008

The number of Commonwealth-appointed marriage celebrants has increased from just under 3,500 in 2003 to just over 8,500 in 2007. Source And approximately another 1600 authorised marriage celebrants appointed in September 2008.

Approximately 2,000 of the 8,000 authorised marriage celebrants are non-aligned religious celebrants.
ie a significant increase in the number of celebrants now competing for wedding work

Average number of weddings per celebrant per year is approximately 8

Rona Goold Guesstimate September 2008

If you would like more information, please contact us: click here

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